Migrating your in-house affiliates to your network is service for which CPS networks should be of serious consideration. Allow your network to help you help your partners flourish!
Cookie Survival: A New Standard
Typically, in the affiliate marketing industry, a contract between a merchant and affiliate can be changed with seven days notice. While it is good business ethics to provide such notice, isn’t it also good business ethics to honor all contract terms prior to said change?
LinkConnector has implemented a change to our Merchant Terms and Conditions to protect the investment an affiliate makes at the time of promotion of the merchant’s products or services.
What to Know Before Applying to an Affiliate Network
Maybe you attended an online marketing event recently, or you simply want to find a new way to monetize your social media accounts. Either way, there are several things you should know before you submit an application to become an affiliate at any of the major networks.
Proven Strategies for Gaining Merchant Affinity
Successfully foster your merchant relationships from the ground up using strategies proven to help achieve your partnership objectives.
Three Essentials for Website Conversion
Renovate your website to drive greater conversions by focusing on three essential elements: site speed, crisp content, and guided pathways.
What You Need To Know About The VigLink & Bitly Partnership
In February, VigLink and Bitly partnered to test out monetizing free Bitly links through the VigLink platform. During this test, any free Bitly link that points directly to a merchant site affiliated with VigLink is being monetized.
Your Chance to Participate in Affiliate Marketing History
Participating in the Affiliate Summit AffStat Report is a simple way to help write the history books of the affiliate marketing industry.
Opportunities to Advance the Affiliate Marketing Industry
Did you know that the Performance Marketing Association (PMA) has five industry councils that meet monthly? These councils take action to provide best practice guidelines, standardizations, and empowering information for our industry.
New Year’s Resolution: Strengthen Your Marketing Strategy
Five Takeaways from the 2014 AffiliateBenchmarks Report
As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).
Is Performance Marketing For Everyone?
Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone?
Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren).