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Cookie Survival: A New Standard

Typically, in the affiliate marketing industry, a contract between a merchant and affiliate can be changed with seven days notice. While it is good business ethics to provide such notice, isn’t it also good business ethics to honor all contract terms prior to said change?

LinkConnector has implemented a change to our Merchant Terms and Conditions to protect the investment an affiliate makes at the time of promotion of the merchant’s products or services.

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Five Takeaways from the 2014 AffiliateBenchmarks Report

As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global). Read More

Is Performance Marketing For Everyone?

FeedFront - Issue 28

Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone? 

Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren). Read More