The earliest polls opened at 6:00 AM EST to kick off Election Day 2016. As you know, Affiliate Marketers for President, parts one and two have presented a thorough analysis of revenue resulting from affiliate marketing promotion by LinkConnector affiliates and merchants in each U.S. state (and D.C.). Leading up to week four of cumulative revenue data, neither the Affiliate party nor the Merchant party had achieved the 270 electoral votes needed to win the Affiliate Marketing Election. LC affiliates, however, have maintained a slight lead over LC merchants throughout the entirety of this race. The affiliates’ consistent campaign promotional efforts over the last four weeks have paid off, and have ultimately earned them bragging rights. Read More...
Single’s Day Represents Huge Opportunity
An overlooked online shopping day in the U.S. is on the rise, raking in a record $14.3 billion in a single day last year alone for the Chinese merchant, Alibaba. Black Friday? Cyber Monday? Nope—it’s Singles’ Day. Read More...
Affiliate Marketers for President | Part 2
In the four weeks leading up to the Presidential Election, we are keeping a close eye on revenue resulting from Affiliate Marketing promotion in each state. The affiliate marketing electoral map represents online revenue attributed to LinkConnector merchants and affiliates between 10/10/16 and 10/30/16—a three-week timeframe. Total revenue numbers determine a winner in each state, and the state’s electoral votes are awarded to the appropriate party. Read More...
The Biggest Mistake Advertisers Make in Q4
What is the quickest path to Q4 failure? We posed this question to several influential industry affiliates to gain perspective from the front lines. Across the board, we heard from our affiliates that advertisers failing to prepare and share their holiday offers in advance is detrimental to affiliate success this time of year. Read More...
Affiliate Marketers for President
Over the next two weeks, we will be keeping a close eye on the revenue generated by LinkConnector merchants and affiliates, and what may be contributing to various spikes and drop offs in their numbers. Each Tuesday between now and the 8th of November, we will refresh our affiliate marketing electoral map with cumulative revenue data in the four weeks leading up to Election Day. The current map represents online revenue generated by LinkConnector merchants and affiliates between 10/10/16 and 10/23/16. Read More...
Are You Ready for the Biggest Shopping Day of 2016 – Possibly Ever?
The three largest online shopping days of the year, Black Friday, Thanksgiving and Cyber Monday are consistently demonstrating significant YoY growth. Are you prepared? Read More...
Communication is Key to Performance
mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...
Your Guide to API Integration
The LinkConnector API gives affiliates the ability to pull reporting, campaign, promotion, link and feed data related to their account. It can return data in CSV, JSON and XML formats, and supports many input parameters, which allow affiliates to filter the results based on only the data they desire. Integration with the LinkConnector API allows you to pull data into your platform to automate previously manual data aggregation tasks, track commissionable events and gain instant feedback on A/B testing, post new promotions as soon as they are available, and many other useful applications which can help to increase your commissions. Read More...
It’s Trendy Halloween Season
Trendy Halloween is kicking off its peak revenue season with online consumers top of mind for Halloween. This Southern California based merchant is a popular pick among LinkConnector affiliates heading into the end-of-year holiday season. LinkConnector’s Merchant Support team recently spent time with Dora Alfaro, Director of Ecommerce & Marketing at Trendy Halloween, to gain insight into the success of its growing affiliate program. Read More...
Immediate Conversion Data at Your Fingertips
Receiving automatic and immediate notifications pertaining to your conversions is often times a ‘Wish List’ item for affiliates, most especially for affiliates specializing in paid search. Did you know that LinkConnector’s Conversion Pixel Plugin makes this possible? Here’s how… Read More...
The Math on Back to School
For many, school is back in session. And, that means checklists and credit cards are out. If you are a merchant, here are a few 101s to be sure you maximize Back to School revenues. Read More...
If You Track It, They Will Come: Tracking Multi-Device Users
LinkConnector Co-President and CTO, Ernie St. Gelais gives Affiliate Summit East attendees an introduction to Cross Platform Tracking, and explains how it can significantly impact affiliate programs for merchants and affiliates alike. Read More...