We are constantly connected through our use of multiple devices like smartphones, tablets, laptops, Xbox 360, the Tesla dashboard, etc. It turns out that of the primary digital devices (phones, tablets, and computers) 66% of us own two and 36% own all three devices. How does this work for performance marketers? LinkConnector's tech team has developed an advanced technology called Cross Platform Tracking (CPT), which not only tracks cross promotions by device, but also tracks it by browser.
According to a 2015 Fundivo study, 75% of adults celebrate Father’s Day. The good news for online retailers and affiliates is that 32% of Father’s Day consumers will purchase gifts online. Keeping record high statistics in mind, LinkConnector has put together a categorized list of promisingly lucrative Dads & Grads campaigns for our affiliates to start promoting—and just in time for peak shopping dates.
We are delighted to announce the launch of the new LinkConnector website today, Friday the 13th.
The countdown is on with Mother’s Day now officially less than one week away. Based on 2015 data, Criteo predicts early May (2nd-5th) to be the peak time consumers purchase fashion and jewelry gifts and flowers for Mom. For online shoppers facing shipping deadlines, a few days can make a big difference in the price or availability of shipments prior to Mother’s Day.
An affiliate program strives to generate quality traffic to your site in order to generate leads, sales or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house and which ones are best outsourced through your affiliate program.
Day two of Affiliate Management Days kicked off with the 2016 Affiliate State of the Union; this keynote panel, comprised of leading industry influencers, sat side-by-side in a brightly lit green room to debate today’s most pressing affiliate marketing issues. Robert Glazer of Acceleration Partners moderated the panel, which included Brian Littleton of Shareasale, Todd Crawford of Impact Radius, Maura Smith of eBay Enterprises, Adam Martin of Performance Horizon and Choots Humphries of LinkConnector.
Tara McCommons presented a case study at AM Days 2016 with Nick Andrews of ReviTrage, on Affiliate Marketing Technologies to Boost Social Penetration of Your Brand.
Revenue Performance Blue Ribbon Panel Member and LinkConnector's Director of Marketing, Jackie Bates, recently sat down with Revenue to answer five questions. Here, we shine a spotlight on the performance industry today.
With total consumer spending predicted to reach $19.7 billion this Valentine's Day, LinkConnector is helping affiliates to take full advantage of the 27.9% flux of consumers planning to complete their shopping online. We’ve selected a few excellent LinkConnector campaigns for affiliates to focus in on based on the predicted V-day spending trends.
Today’s consumers are more socially connected than ever before. With Facebook’s population at roughly 1.5 billion monthly active users, this social giant’s user base has grown more populous than the country of China.
Our industry is one started and fueled by entrepreneurs. And, entrepreneurs are a special breed.
We invite our customers, friends, family and competitors alike to jive with us (via Spotify) as we close out the 2015 calendar year listening to artists such as Louis Armstrong, Coldplay, Justin Bieber, Colbie Caillat, The Clef Hangers and countless others of varying musical genres.