Affiliate Marketers for President

October 25, 2016 by Courtney VanDyne Posted in Performance Marketing News Tagged lc news Leave a comment

Over the next two weeks, we will be keeping a close eye on the revenue generated by LinkConnector merchants and affiliates, and what may be contributing to various spikes and drop offs in their numbers. Each Tuesday between now and the 8th of November, we will refresh our affiliate marketing electoral map with cumulative revenue data in the four weeks leading up to Election Day. The current map represents online revenue generated by LinkConnector merchants and affiliates between 10/10/16 and 10/23/16. Read More...

Are You Ready for the Biggest Shopping Day of 2016 – Possibly Ever?

October 18, 2016 by Jackie Bates Posted in Holiday Tagged merchant strategy, seasonal traffic Leave a comment

The three largest online shopping days of the year, Black Friday, Thanksgiving and Cyber Monday are consistently demonstrating significant YoY growth. Are you prepared? Read More...

Communication is Key to Performance

September 22, 2016 by linkconnector Posted in Performance Marketing News Tagged affiliate strategy, merchant strategy, thought leadership Leave a comment

mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...

Your Guide to API Integration

September 20, 2016 by Drew Bowman Posted in Technology Tagged training tools, What the Tech? Leave a comment

The LinkConnector API gives affiliates the ability to pull reporting, campaign, promotion, link and feed data related to their account. It can return data in CSV, JSON and XML formats, and supports many input parameters, which allow affiliates to filter the results based on only the data they desire. Integration with the LinkConnector API allows you to pull data into your platform to automate previously manual data aggregation tasks, track commissionable events and gain instant feedback on A/B testing, post new promotions as soon as they are available, and many other useful applications which can help to increase your commissions. Read More...

It’s Trendy Halloween Season

September 16, 2016 by linkconnector Posted in Partner Spotlight Tagged affiliate strategy, seasonal traffic Leave a comment

Trendy Halloween is kicking off its peak revenue season with online consumers top of mind for Halloween. This Southern California based merchant is a popular pick among LinkConnector affiliates heading into the end-of-year holiday season. LinkConnector’s Merchant Support team recently spent time with Dora Alfaro, Director of Ecommerce & Marketing at Trendy Halloween, to gain insight into the success of its growing affiliate program. Read More...

Immediate Conversion Data at Your Fingertips

September 13, 2016 by Andrew Crum Posted in Technology Tagged affiliate strategy, What the Tech? Leave a comment

Receiving automatic and immediate notifications pertaining to your conversions is often times a ‘Wish List’ item for affiliates, most especially for affiliates specializing in paid search. Did you know that LinkConnector’s Conversion Pixel Plugin makes this possible? Here’s how… Read More...

The Math on Back to School

August 19, 2016 by Jackie Bates Posted in Holiday Tagged merchant strategy, seasonal traffic Leave a comment

For many, school is back in session. And, that means checklists and credit cards are out. If you are a merchant, here are a few 101s to be sure you maximize Back to School revenues. Read More...

If You Track It, They Will Come: Tracking Multi-Device Users

August 3, 2016 by Courtney VanDyne Posted in Conference Tagged thought leadership Leave a comment

LinkConnector Co-President and CTO, Ernie St. Gelais gives Affiliate Summit East attendees an introduction to Cross Platform Tracking, and explains how it can significantly impact affiliate programs for merchants and affiliates alike. Read More...

mThink and Jackie Bates Talk Trends in Affiliate Marketing

July 28, 2016 by Jackie Bates Posted in Performance Marketing News Tagged thought leadership Leave a comment

mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...

Merchant Managers: Do You Understand Your Pixels?

July 20, 2016 by Jennifer King Posted in Performance Marketing News Tagged merchant strategy, thought leadership, training tools Leave a comment

Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...

Inside Adaptive Attribution Technology

July 12, 2016 by Ernie St. Gelais Posted in Technology Tagged merchant strategy, What the Tech? Leave a comment

Adaptive Attribution encompasses the multitude of attribution options available within the LinkConnector network. Learn about the advanced technologies that work in cohesion to make this unique attribution method possible. Read More...

Using LinkConnector Affiliate Links on Pinterest

June 21, 2016 by David Troop Posted in Performance Marketing News Tagged affiliate strategy Leave a comment

Great news in the affiliate world—Pinterest, the world’s catalogue of ideas, is now allowing affiliate links! In February 2015, Pinterest was forced to ban affiliate links due to an overflow of spammers wreaking havoc on its system. Since then, Pinterest has drastically updated its spam detection system, and is once again allowing quality affiliates to promote. Read More...