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Two Days, Two Amazing Performance Marketing Events

LinkConnector Is Heading Back to the Big Apple

This month, the LinkConnector team returns to New York City for a fantastic pair of events hosted by our friends at PerformanceIN.

Since 2019, LinkConnector has thoroughly enjoyed our experiences attending PerformanceIN’s flagship performance marketing conferences in London. So, you can imagine our delight when PerformanceIN announced a set of events here on our side of the pond, at the New World Stages performing arts complex in the heart of New York City’s Theatre District. Read More

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AffiliateINSIDER Summit – Session Takeaways

How are loyalty and cashback affiliates delivering value in 2022? This and other industry insights.

This month, LinkConnector Co-Founder Choots Humphries participated in a panel discussion, alongside other industry experts, in the 2022 AffiliateINSIDER Summit – a much anticipated virtual conference hosted by AffiliateINSIDER Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely affiliate marketing topics. Read More

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Over a Decade of Continuous Recognition

Over a Decade of Continuous Recognition

The wait is over. mThink has released the results of their 2022 Global 20 Best Cost-Per-Sale Affiliate Network survey and LinkConnector is excited to announce that we have once again been named a Top 10 Network. In fact, 2022 marks over 10 years of continuous recognition for LinkConnector on this esteemed list. Read More

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Removing Barriers for Influencers and Content Creators

This post from LinkConnector was originally published on mThink.com.

Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands — 61% of consumers trust recommendations from influencers more than the 38% that trust branded social media content. Read More

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The Affiliate Marketing Podcast: Listen and Learn

The Affiliate Marketing Podcast: Listen and Learn

Attention affiliate marketing managers, if you’re on the hunt for insights from professionals in the know, grab your headphones and step right this way. The Affiliate Marketing Podcast, presented by AffiliateINSIDER founder Lee-Ann Johnstone has hosted a vast array of industry insiders from every corner of the affiliate marketing universe and has been informing listeners on timely, cutting-edge topics and the latest affiliate marketing trends for the past 5 seasons. If you’re new to this podcast, then it’s time to start digging through the archives. Read More

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Rethinking Attribution at Affiliate Summit West

Rethinking Attribution at Affiliate Summit West

The LinkConnector (LC) Team was on hand in Las Vegas last week for Affiliate Summit West (ASW) – the premier U.S. affiliate and partnership marketing event of the year. LinkConnector’s own Choots Humphries took the stage to give a presentation on one of performance marketing’s most important and timely topics: attribution. Read More

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The Most Crucial Time of the Year: Are You Prepared for Q4?

The Most Crucial Time of the Year: Are You Prepared for Q4?

With its plethora of holidays and consumer spending events, the 4th quarter is a make-or-break season and the most crucial time of the year for eCommerce merchants in a wide variety of verticals.

In contrast to 2020, when the locked down COVID-19 environment led to unprecedented digital acceleration and unpredictable spending behavior, more consumers have now adapted to the climate, becoming much more trusting and savvier in their online discovery and buying of products in 2021. This makes performance marketing relationships more important than ever to help merchants and retailers of all sizes stand out to consumers. Read More

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LinkConnector Needs Your Vote!

Vote LinkConnector Your Top CPS/Affiliate Network for 2022

Each year, mThink honors the Top 20 Cost-Per-Sale (CPS)/Affiliate Networks, as chosen through a combination of weighted data, input from affiliate marketing experts, and an industry-wide Blue Book Survey featuring feedback from you, our affiliate, merchant, and agency partners. Read More

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LinkConnector & Publisher Discovery Named IPMA Finalists

Best Partnership Award Finalists

Exciting news from the UK today. PerformanceIN has released this year’s list of International Performance Marketing Award (IPMA) finalists, and LinkConnector is overjoyed to announce that we have been added to the shortlist for the Best Partnership Award, with our technology partner Publisher Discovery (PD). Read More