Don’t Sleep on Holiday Promotional Opportunities for Your Affiliates
Did you know that roughly 80% of all U.S. consumers are expected to seek out and use online coupons this year?* Additionally, the value of digital coupon redemption is expected to reach $91 billion by the end of 2022–up from $47 billion just 5 years ago.**
With this in mind, it’s important for merchants to make their affiliates aware of the discounts coupons and promotional offers your brand has for the many holidays, hashtag holidays and events on the horizon. Here are just a few examples of what is heading our way for the remainder of 2022:
With many of these events still months away, it’s easy to put them on the back burner, and say, “we can deal with them later.” The truth, however, is that as we venture into the second half of the year, now is the time to prepare for these and other upcoming holidays by empowering affiliates with discounts and/or promotions to help boost their success and increase affiliate program profits.
There are many ways to accomplish this. For example, LinkConnector makes the process easy with our coupon promotion manager and our Naked Coupons which enable merchants to recruit affiliate partners within social platforms and allow affiliates to monetize promotion of a brand without a click or cookie.
80% of U.S. consumers are expected to seek and use online coupons this year.*
TheCouponScoop.com, a LinkConnector strategic affiliate partner, shared some of their recommendations for merchants as they plan for upcoming promotional events:
“Merchants should present coupon code offers early with specified dates. And, never have better codes on your store page than you offer in your affiliate program”
“There’s nothing mysterious about what merchants should do to prepare for the holidays. They should present coupon code offers early with specified dates. Moreover, the coupon offers should be uniform across the affiliate channel. Giving one affiliate a better code aggravates other affiliates. If merchants want to incentivize affiliates for greater performance, they should consider offering increased commission, not exclusive discounts for specific affiliates. And, never have better codes on your store page than you offer in your affiliate program; this is the best way to get cleaned off of a publisher’s site.”
Regardless of the approach and methods that you choose, a key lesson here is when it comes to seasonal planning for your affiliate program, it’s never too early to provide your affiliate partners with promotional tools that can help to enable their success.
If you are interested in learning more about how cutting-edge LinkConnector technologies can simplify the coupon and promotion process for your brand in 2022 and beyond, contact at LinkConnector Representative at [email protected].
**Source: Juniper Research