LinkConnector will be heading to the Paris Las Vegas Hotel on January 27-29 for Affiliate Summit West, the leading performance marketing event in the world. Are you planning to attend? Let's meet!
We Can’t Do It Without YOU
In this season of gratitude, LinkConnector gives thanks to our amazing network of collaborators and supporters.
Vote LinkConnector Your #1 CPS/Affiliate Network
“Don’t worry when you are not recognized, but strive to be worthy of recognition.“
-Abraham Lincoln
LinkConnector is incredibly proud and honored to be recognized amongst the best of the best affiliate marketing networks worldwide on mThink’s BLUE BOOK Top 20 Affiliate Network rankings for the past eight years in a row.
5 Benefits and 5 Techniques that Add Value to Affiliate Networks
On the closing day of Affiliate Summit East (#ASE19) in New York City, LinkConnector’s Co-Founder and Co-President, Choots Humphries, presented on the topic of 5 Benefits and 5 Techniques that Add Value to Affiliate Networks. We are excited to recap actionable takeaways from this presentation.
Parallel Tracking Can No Longer Be Ignored
"The bottom line is that if your network doesn't accommodate Parallel Tracking you are losing money - period."
It’s Time for Coupon Codes to Change
Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism.
Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100 years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable.
LinkConnector Turns 15—Reflections from its Co-Founder
As the first quarter draws to a close, LinkConnector has a significant and exciting milestone to commemorate—March 2019 marked LinkConnector’s 15-year anniversary. In our industry, where change is constant, fifteen years is a very long time.
Performance Marketing Awards Shortlist Announced
LinkConnector is honored and immensely excited to announce that we have been shortlisted by a panel of industry experts to compete for two of the 2019 Performance Marketing Awards—Publisher’s Choice of Network and the Industry Disruptor Award.
Coupon Affiliates Speak Out About Incremental Value
On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts.
Leveraging Influencers in a Performance Marketing Arena
The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference.
Parallel Tracking – Affiliate Links Are Ready
The affiliate marketing industry is adapting to another notable tracking technology change. First, there was GDPR, then came Safari ITP 2.0, and now we are dealing with Google’s Parallel Tracking (PT). Needless to say, that has kept our IT Department busy!
Why Pay-Per-Click Programs are Making a Comeback
No school like the old school; learn how pay-per-click campaigns are sparking appeal with bloggers and influencer affiliates.
In the world of Affiliate Marketing there are always new strategies merchants will use to make their program attractive to potential affiliates. These strategies may include bonuses, extended cookie durations and most importantly – commissions paid to the affiliates. There are several methods of rewarding commissions by merchants; pay-per-sale, pay-per-lead, pay-per- call, and pay-per-click as examples.