LinkConnector is honored and immensely excited to announce that we have been shortlisted by a panel of industry experts to compete for two of the 2019 Performance Marketing Awards—Publisher’s Choice of Network and the Industry Disruptor Award.
Coupon Affiliates Speak Out About Incremental Value
On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts.
Leveraging Influencers in a Performance Marketing Arena
The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference.
Parallel Tracking – Affiliate Links Are Ready
The affiliate marketing industry is adapting to another notable tracking technology change. First, there was GDPR, then came Safari ITP 2.0, and now we are dealing with Google’s Parallel Tracking (PT). Needless to say, that has kept our IT Department busy!
Why Pay-Per-Click Programs are Making a Comeback
No school like the old school; learn how pay-per-click campaigns are sparking appeal with bloggers and influencer affiliates.
In the world of Affiliate Marketing there are always new strategies merchants will use to make their program attractive to potential affiliates. These strategies may include bonuses, extended cookie durations and most importantly – commissions paid to the affiliates. There are several methods of rewarding commissions by merchants; pay-per-sale, pay-per-lead, pay-per- call, and pay-per-click as examples.
Disruption Minimized – ITP 2.0 Compliant
Our industry is two weeks into ITP 2.0 and its potential effects on Affiliate Marketing tracking. Adoption of Safari 12 has been rapid with LinkConnector (LC) observing 25% of Safari users are now on version 12 where ITP 2.0 is in effect. Based on historical adoption rates as reported by StatCounter, version 12 should hit a 50% adoption rate within a couple of weeks and be well over 60% for most of Q4 2018.
Safari’s ITP 2.0 – Is Your Program Ready?
So, 2018 has been an interesting year for our Technology Team here at LinkConnector (LC). As we always do, we created a list of initiatives to tackle this year, but it turns out that others had different ideas. First there was GDPR and its affect on Privacy, now there is the Safari Intelligent Tracking Prevention (ITP) 2.0, and soon we will be implementing a solution to deal with Google’s Parallel Tracking.
Affiliates – What Powers Their Growth?
Inspiring the excitement, energy and engagement from affiliates is one of the many coveted skill-sets affiliate managers proudly possess. And, it’s one that can be the most challenging.
LinkConnector’s Tara McCommons took the stage at Affiliate Summit in NYC last month to speak about ways affiliate managers can gain attention from affiliates; she also shared difference makers to spark affiliate growth.
Boost Revenues with Enhanced Product Feeds: Feedonomics
Did you know LinkConnector and Feedonomics have teamed up to enable LC merchants to get the most out of their product feeds? Read More...
Values, Predictions & Strategies from OPM Heavyweights
The Affiliate Summit West conference (#ASW18) kicked off Sunday morning where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel to talk #performancemarketing. At 4:00 pm, LinkConnector’s VP of Sales and Marketing, Tara McCommons (@TaraMcCommons), moderated the panel session, Values, Predictions & Strategies from OPM Heavyweights. Four industry-acclaimed OPMs shared the floor: Sarah Bundy of All Inclusive Marketing; Jennifer Ward of ebove & beyond; Mike Nunez of AffiliateManager.com and Jamie Birch of JEBCommerce.
mThink Interview: Riding or Missing the Q4 Wave
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.
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Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.
What are the main points of your plan for the next four months?
By how much should your media budget increase? What kind of return should you expect?
Please Take Two Minutes to Voice Your Opinion on the mThink Blue Book Survey
The mThink Blue Book Survey is open and is just four short pages. This survey produces 2018 rankings for CPS networks worldwide. The survey collects industry-wide data to produce valuable insights on the top CPS networks.