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Viral and Social Marketing | Live from Las Vegas

On day two of Affiliate Summit West 2017, two industry veterans shared their expertise in the navigating the widening world of viral and social marketing. LinkConnector’s VP of Sales and Marketing, Tara McCommons, and Nick Andrews, CEO and Founder of Revitrage led ASW17 Session 12D, Viral & Social Marketing, where they took an in-depth look at this topic.

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Merchant Managers: Do You Understand Your Pixels?

Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...

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2016 Affiliate State of the Union

Day two of Affiliate Management Days kicked off with the 2016 Affiliate State of the Union; this keynote panel, comprised of leading industry influencers, sat side-by-side in a brightly lit green room to debate today’s most pressing affiliate marketing issues. Robert Glazer of Acceleration Partners moderated the panel, which included Brian Littleton of Shareasale, Todd Crawford of Impact Radius, Maura Smith of eBay Enterprises, Adam Martin of Performance Horizon and Choots Humphries of LinkConnector.