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The New Rules Of Engagement

LinkConnector’s Director of Marketing, Jackie Lane Bates, spoke at the Performance Marketing Summit (#PMS15) in San Francisco today on driving brand and SEO in today’s interconnected world. Her presentation was titled, The New Rules of Engagement—read on to learn more about how businesses must humanize their brand today is stand out and succeed.

In 2015, we are connected more than ever before. Facebook has roughly 1.5 billion monthly active users (MAUs), 1.3 billion mobile MAUs and is valued at $248 billion. In 2015, Facebook has grown to be more populous than China! LinkedIn has 347 MAUs and is valued at $23 billion. Twitter closely follows with 284 million MAUs and a valuation of $19 billion. Connections are everything.

Is Performance Marketing For Everyone?

FeedFront - Issue 28

Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone? 

Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren). Read More