Trendy Halloween is kicking off its peak revenue season with online consumers top of mind for Halloween. This Southern California based merchant is a popular pick among LinkConnector affiliates heading into the end-of-year holiday season. LinkConnector’s Merchant Support team recently spent time with Dora Alfaro, Director of Ecommerce & Marketing at Trendy Halloween, to gain insight into the success of its growing affiliate program. Read More...
Receiving automatic and immediate notifications pertaining to your conversions is often times a ‘Wish List’ item for affiliates, most especially for affiliates specializing in paid search. Did you know that LinkConnector’s Conversion Pixel Plugin makes this possible? Here’s how… Read More...
For many, school is back in session. And, that means checklists and credit cards are out. If you are a merchant, here are a few 101s to be sure you maximize Back to School revenues. Read More...
LinkConnector Co-President and CTO, Ernie St. Gelais gives Affiliate Summit East attendees an introduction to Cross Platform Tracking, and explains how it can significantly impact affiliate programs for merchants and affiliates alike. Read More...
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...
Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
Adaptive Attribution encompasses the multitude of attribution options available within the LinkConnector network. Learn about the advanced technologies that work in cohesion to make this unique attribution method possible. Read More...
Great news in the affiliate world—Pinterest, the world’s catalogue of ideas, is now allowing affiliate links! In February 2015, Pinterest was forced to ban affiliate links due to an overflow of spammers wreaking havoc on its system. Since then, Pinterest has drastically updated its spam detection system, and is once again allowing quality affiliates to promote. Read More...
We are constantly connected through our use of multiple devices like smartphones, tablets, laptops, Xbox 360, the Tesla dashboard, etc. It turns out that of the primary digital devices (phones, tablets, and computers) 66% of us own two and 36% own all three devices. How does this work for performance marketers? LinkConnector's tech team has developed an advanced technology called Cross Platform Tracking (CPT), which not only tracks cross promotions by device, but also tracks it by browser.
According to a 2015 Fundivo study, 75% of adults celebrate Father’s Day. The good news for online retailers and affiliates is that 32% of Father’s Day consumers will purchase gifts online. Keeping record high statistics in mind, LinkConnector has put together a categorized list of promisingly lucrative Dads & Grads campaigns for our affiliates to start promoting—and just in time for peak shopping dates.
We are delighted to announce the launch of the new LinkConnector website today, Friday the 13th.
The countdown is on with Mother’s Day now officially less than one week away. Based on 2015 data, Criteo predicts early May (2nd-5th) to be the peak time consumers purchase fashion and jewelry gifts and flowers for Mom. For online shoppers facing shipping deadlines, a few days can make a big difference in the price or availability of shipments prior to Mother’s Day.