2024 feels like it’s flying by at lightning speed, and many affiliate program managers are surely beginning to get that anxious feeling in their stomachs. As the ever-important holiday season races towards us, seasoned affiliate marketers know that you can’t wait until the last minute to get your Q4 game plan in place. The time to start preparing an effective strategy is now!
In the dynamic digital landscape of 2024, brands are increasingly recognizing the pivotal role that affiliate marketing can play in driving growth, increasing profit and enhancing visibility.
A recent study found that over 80% of brands utilize an affiliate program1, and by 2027, the affiliate marketing industry is expected to be worth a whopping $27.78 billion.2 That said, AM Navigator notes that only 22% of CMOs have mastered affiliate marketing trends, highlighting the importance of working with a seasoned and knowledgeable agency.
All Inclusive Marketing: Setting the Standard of Excellence in Affiliate Program Management
As we embark on a new year, many advertisers and merchants will be looking to test the affiliate marketing waters or fine-tune their management strategies for an existing program. While some may attempt to navigate the complex world of affiliate marketing in-house, a study by AM Navigator revealed that only 22% of CMOs have mastered affiliate marketing trends, highlighting the importance of working with a seasoned and knowledgeable agency.
It’s that time of the year again. mThink’s 2023 Blue Book survey is now live, giving merchants, affiliates and agencies the opportunity to cast their votes for the Cost Per Sale (CPS) Affiliate Networks that have had the biggest impact on their affiliate marketing achievements over the last 12 months.
Last week, the Performance Marketing Association (PMA) held their second Virtual Conference which brought together nearly 30 speakers over the course of two days, and once again the event was packed to the brim with affiliate marketing educational sessions, amazing networking opportunities, and the latest performance marketing industry insights.
Did you know that roughly 80% of all U.S. consumers are expected to seek out and use online coupons this year?*Additionally, the value of digital coupon redemption is expected to reach $91 billion by the end of 2022–up from $47 billion just 5 years ago.**
Last week Affiliate Summit East (ASE) wrapped up their 2022 installment in New York City, and the LinkConnector team was on hand once again to take in the in-person networking and connect with both existing and new affiliate, merchant and agency partners. As part of this year’s event, LinkConnector’s Choots Humphries (Co-Founder and Co-President) and Tara McCommons (VP of Sales and Marketing) were invited to present one of six AM Days workshops that took place at ASE over the course of two days.
Whether you love or loathe them, it’s clear that toolbars and browser extensions are here to stay, and as affiliates discover new and innovative ways to capitalize on this evolving technology, affiliate marketing managers and networks will continue to evaluate the best ways to effectively utilize and incorporate them into their programs.
This month, LinkConnector Co-Founder Choots Humphries participated in a panel discussion, alongside other industry experts, in the 2022 AffiliateINSIDER Summit – a much anticipated virtual conference hosted by AffiliateINSIDER Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely affiliate marketing topics.
The LinkConnector (LC) Team was on hand in Las Vegas last week for Affiliate Summit West (ASW) – the premier U.S. affiliate and partnership marketing event of the year. LinkConnector’s own Choots Humphries took the stage to give a presentation on one of performance marketing’s most important and timely topics: attribution.
With its plethora of holidays and consumer spending events, the 4th quarter is a make-or-break season and the most crucial time of the year for eCommerce merchants in a wide variety of verticals.
In contrast to 2020, when the locked down COVID-19 environment led to unprecedented digital acceleration and unpredictable spending behavior, more consumers have now adapted to the climate, becoming much more trusting and savvier in their online discovery and buying of products in 2021. This makes performance marketing relationships more important than ever to help merchants and retailers of all sizes stand out to consumers.
Building an eCommerce presence to capture online market share is one of the biggest challenges facing new retailers today, with many struggling to stand out in an ocean of fierce competition. Today’s press release highlights how a properly executed and managed affiliate program can help to grow profits for these young businesses faster than a rising tide.