Affiliate Management Days just wrapped in San Francisco last week. This two-day conference is a true gem for Affiliate Marketers on point to accelerate their programs with specific, proven, up-to-the-minute approaches and techniques. The food was great—the people top notch. An intimate setting of 200 or less attendees, AM Days goers network with marketing and program managers for Fortune 500 companies, marketing and technology experts, and some of the founding fathers of the Affiliate Marketing industry.
Building Relationships in a High Turnover Industry
“We all work in an industry that requires strong relationships to thrive. One challenge we face every day is building and developing lasting relationships in a fast-paced, high turnover industry.” – Choots Humphries
Q & A with LinkConnector on Cookie and Event Attribution
How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sale process? Or, a mixture of the two? What if there are several affiliates involved?