So, 2018 has been an interesting year for our Technology Team here at LinkConnector (LC). As we always do, we created a list of initiatives to tackle this year, but it turns out that others had different ideas. First there was GDPR and its affect on Privacy, now there is the Safari Intelligent Tracking Prevention (ITP) 2.0, and soon we will be implementing a solution to deal with Google’s Parallel Tracking.
So, you want to promote your products in LinkConnector, and you want to have it happen—like yesterday. Well, not much beats preparation in life and launching a campaign is no exception. There are a multitude of things that you need to do, but let’s concentrate on the highest priority items first. Read More...
It is the end of 2016 which was a good year for LinkConnector and our technology. So, it is time to look forward to 2017 and the technology challenges and opportunities it will present. Instead of simply taking a parochial view of LinkConnector’s technology, let's look at the technology challenges facing the performance marketing industry in the next year. Read More...
LinkConnector’s Universal Tracking Solution (UTS) enables our merchants to execute tracking code dynamically for multi-network and in-house programs. Read More...
The LinkConnector API gives affiliates the ability to pull reporting, campaign, promotion, link and feed data related to their account. It can return data in CSV, JSON and XML formats, and supports many input parameters, which allow affiliates to filter the results based on only the data they desire. Integration with the LinkConnector API allows you to pull data into your platform to automate previously manual data aggregation tasks, track commissionable events and gain instant feedback on A/B testing, post new promotions as soon as they are available, and many other useful applications which can help to increase your commissions. Read More...
Receiving automatic and immediate notifications pertaining to your conversions is often times a ‘Wish List’ item for affiliates, most especially for affiliates specializing in paid search. Did you know that LinkConnector’s Conversion Pixel Plugin makes this possible? Here’s how… Read More...
Adaptive Attribution encompasses the multitude of attribution options available within the LinkConnector network. Learn about the advanced technologies that work in cohesion to make this unique attribution method possible. Read More...
We are constantly connected through our use of multiple devices like smartphones, tablets, laptops, Xbox 360, the Tesla dashboard, etc. It turns out that of the primary digital devices (phones, tablets, and computers) 66% of us own two and 36% own all three devices. How does this work for performance marketers? LinkConnector's tech team has developed an advanced technology called Cross Platform Tracking (CPT), which not only tracks cross promotions by device, but also tracks it by browser.
LinkConnector has been beta testing CPT for the last several months and expects to launch this summer. Once launched, affiliates will benefit from the increased conversions due to recognition of users who started a transaction on one platform and finished on another.