Affiliate Summit West 2020 (#ASW20) just wrapped in Las Vegas, with over 6,000 affiliate marketers in attendance. One of the outstanding additions to this year’s conference was a series of AM Days (@AMDays) workshops which proved to be an exceptionally valuable experience for everyone involved. On day one, LinkConnector sponsored the session Identifying and Recruiting Targeted Content Partners – a hands-on, interactive session targeted toward affiliate managers, brands, and advertisers.
“Don’t worry when you are not recognized, but strive to be worthy of recognition.“
LinkConnector is incredibly proud and honored to be recognized amongst the best of the best affiliate marketing networks worldwide on mThink’s BLUE BOOK Top 20 Affiliate Network rankings for the past eight years in a row.
On the closing day of Affiliate Summit East (#ASE19) in New York City, LinkConnector’s Co-Founder and Co-President, Choots Humphries, presented on the topic of 5 Benefits and 5 Techniques that Add Value to Affiliate Networks. We are excited to recap actionable takeaways from this presentation.
Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism.
Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100 years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable.
LinkConnector is honored and immensely excited to announce that we have been shortlisted by a panel of industry experts to compete for two of the 2019 Performance Marketing Awards—Publisher’s Choice of Network and the Industry Disruptor Award.
On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts.
The affiliate marketing industry is adapting to another notable tracking technology change. First, there was GDPR, then came Safari ITP 2.0, and now we are dealing with Google’s Parallel Tracking (PT). Needless to say, that has kept our IT Department busy!