The Affiliate Summit West conference (#ASW18) kicked off Sunday morning where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel to talk #performancemarketing. At 4:00 pm, LinkConnector’s VP of Sales and Marketing, Tara McCommons (@TaraMcCommons), moderated the panel session, Values, Predictions & Strategies from OPM Heavyweights. Four industry-acclaimed OPMs shared the floor: Sarah Bundy of All Inclusive Marketing; Jennifer Ward of ebove & beyond; Mike Nunez of AffiliateManager.com and Jamie Birch of JEBCommerce.
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.
What are the main points of your plan for the next four months?
By how much should your media budget increase? What kind of return should you expect?
Are you a blogger or an influencer looking for more ways to monetize your content? You may be overlooking a crucial tool: your affiliate network!
Often, influencers and bloggers don’t realize how important their partnership is to a merchant’s online marketing goals, or that their affiliate network can be their advocate and catalyst to relevant merchants. If you haven’t talked to your affiliate rep in a while, it might be a good time to reach out and ask for suggestions or discuss technologies you might not be familiar with.
When merchants ask why their affiliate program isn’t delivering optimal results, the answer is often simple. Not reaching out to affiliates, having outdated creatives or simply not inviting affiliates to join your affiliate campaign can sabotage your program’s growth. Here are five strategies that work to entice affiliates to actively and effectively promote your brand.
LinkConnector’s CTO, Ernie St. Gelais was one of 5 industry executive panelists in an Affiliate Summit East session moderated this week by industry expert Jamie Birch, Founder of JEBCommerce a leading affiliate marketing agency, and titled Technology Will Save Us from All Our Affiliate Ills. In addition to Ernie, the panelists included Scott Chaplin of AvantLink, Todd Crawford of Impact Radius, Michael Jones of Pepperjam and Brian Littleton of ShareASale.
Shopping cart window data from a 2017 LinkConnector study strongly suggests merchants may be over discounting coupon affiliate relationships.
Kerri Pollard, Chief Revenue Officer of Honey, a valued LinkConnector affiliate partner, delivered an outstanding keynote during AM Days last month. The session was focused on the data Honey collects on an aggregate basis on millennials and their shopping patterns. This resulted in actionable takeaways for merchants to attract and acquire millennial shoppers.
Selecting an account level that best suits the needs of your affiliate program can be tricky. Maybe your program is quickly growing and you need a little additional guidance running your campaigns; or maybe your affiliate marketing guru has permanently left the building and you need an expert affiliate manager to take over ASAP.
The Affiliate Management Days Keynote panel, the 2017 Affiliate State of the Union, debated a diverse set of issues ranging from attribution and commission splitting to the globalization of the industry. Read More...
Tara McCommons took the stage on day one of Affiliate Management Days, to ignite conversation around key strategies that have fueled affiliate program growth for online retailers of all shapes and sizes. Tara illustrated her five-step approach using key stats and live examples—ultimately guiding her audience of affiliate managers and digital strategists down the path to a better affiliate program. Here’s a quick recap. Read More...
Mother’s Day offers one of the largest holiday shopping opportunities of the year—and this year is positioned to break records. Read More...