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AM Days Workshops Are a Hit at Affiliate Summit West

Affiliate Summit West 2020 (#ASW20) just wrapped in Las Vegas, with over 6,000 affiliate marketers in attendance. One of the outstanding additions to this year’s conference was a series of AM Days (@AMDays) workshops which proved to be an exceptionally valuable experience for everyone involved. On day one, LinkConnector sponsored the session Identifying and Recruiting Targeted Content Partners – a hands-on, interactive session targeted toward affiliate managers, brands, and advertisers. Read More

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Vote LinkConnector Your #1 CPS/Affiliate Network

“Don’t worry when you are not recognized, but strive to be worthy of recognition.“

-Abraham Lincoln

LinkConnector is incredibly proud and honored to be recognized amongst the best of the best affiliate marketing networks worldwide on mThink’s BLUE BOOK Top 20 Affiliate Network rankings for the past eight years in a row. Read More

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5 Benefits and 5 Techniques that Add Value to Affiliate Networks

On the closing day of Affiliate Summit East (#ASE19) in New York City, LinkConnector’s Co-Founder and Co-President, Choots Humphries, presented on the topic of 5 Benefits and 5 Techniques that Add Value to Affiliate Networks.  We are excited to recap actionable takeaways from this presentation. Read More

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It’s Time for Coupon Codes to Change

Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism. 

Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100  years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable. Read More

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LinkConnector Turns 15—Reflections from its Co-Founder

As the first quarter draws to a close, LinkConnector has a significant and exciting milestone to commemorate—March 2019 marked LinkConnector’s 15-year anniversary.  In our industry, where change is constant, fifteen years is a very long time. Read More

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Coupon Affiliates Speak Out About Incremental Value

On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts. Read More

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Leveraging Influencers in a Performance Marketing Arena

The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference. Read More