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mThink and Jackie Bates Talk Trends in Affiliate Marketing

mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss trends in performance marketing today. Here, a Q & A on three key trends in performance marketing. Read More...
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Merchant Managers: Do You Understand Your Pixels?

Ensuring proper code implementation to prevent duplicate crediting across multiple networks may seem like basic account management knowledge, but that isn’t always the case. LinkConnector has observed that on average, 20% of affiliate events have multiple affiliate clicks involved in the same transaction – this can lead to a substantial leakage of marketing dollars covering the same conversion. Read More...
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Using LinkConnector Affiliate Links on Pinterest

Great news in the affiliate world—Pinterest, the world’s catalogue of ideas, is now allowing affiliate links! In February 2015, Pinterest was forced to ban affiliate links due to an overflow of spammers wreaking havoc on its system. Since then, Pinterest has drastically updated its spam detection system, and is once again allowing quality affiliates to promote. Read More...
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Cross Platform Tracking: A Breakthrough in Affiliate Marketing Technology

We are constantly connected through our use of multiple devices like smartphones, tablets, laptops, Xbox 360, the Tesla dashboard, etc. It turns out that of the primary digital devices (phones, tablets, and computers) 66% of us own two and 36% own all three devices. How does this work for performance marketers? LinkConnector's tech team has developed an advanced technology called Cross Platform Tracking (CPT), which not only tracks cross promotions by device, but also tracks it by browser.
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2016 Dads & Grads Promotions

According to a 2015 Fundivo study, 75% of adults celebrate Father’s Day. The good news for online retailers and affiliates is that 32% of Father’s Day consumers will purchase gifts online. Keeping record high statistics in mind, LinkConnector has put together a categorized list of promisingly lucrative Dads & Grads campaigns for our affiliates to start promoting—and just in time for peak shopping dates.
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Shopping Trends & Last Minute Gifts for Mother’s Day

The countdown is on with Mother’s Day now officially less than one week away. Based on 2015 data, Criteo predicts early May (2nd-5th) to be the peak time consumers purchase fashion and jewelry gifts and flowers for Mom. For online shoppers facing shipping deadlines, a few days can make a big difference in the price or availability of shipments prior to Mother’s Day.
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Should You Outsource SEM via Affiliate Marketing?

An affiliate program strives to generate quality traffic to your site in order to generate leads, sales or other desired actions. One of the most difficult steps in obtaining high quality traffic is deciding which sources are best managed in-house and which ones are best outsourced through your affiliate program.
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2016 Affiliate State of the Union

Day two of Affiliate Management Days kicked off with the 2016 Affiliate State of the Union; this keynote panel, comprised of leading industry influencers, sat side-by-side in a brightly lit green room to debate today’s most pressing affiliate marketing issues. Robert Glazer of Acceleration Partners moderated the panel, which included Brian Littleton of Shareasale, Todd Crawford of Impact Radius, Maura Smith of eBay Enterprises, Adam Martin of Performance Horizon and Choots Humphries of LinkConnector.