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Viral and Social Marketing | Live from Las Vegas

On day two of Affiliate Summit West 2017, two industry veterans shared their expertise in the navigating the widening world of viral and social marketing. LinkConnector’s VP of Sales and Marketing, Tara McCommons, and Nick Andrews, CEO and Founder of Revitrage led ASW17 Session 12D, Viral & Social Marketing, where they took an in-depth look at this topic.
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Here’s to Outstanding Partners in Performance Marketing

Looking back on 2016, many special moments with our friends, colleagues and clients stand out. Conferences, like Affiliate Summit West and East, Affiliate Management Days and Internet Summit, transcend learning and networking opportunities to be truly enjoyable experiences. These times are valuable on both professional and personal levels. Here are a few highlights of our 2016. Read More...
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2017 Challenges in Technology

It is the end of 2016 which was a good year for LinkConnector and our technology. So, it is time to look forward to 2017 and the technology challenges and opportunities it will present. Instead of simply taking a parochial view of LinkConnector’s technology, let's look at the technology challenges facing the performance marketing industry in the next year. Read More...
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YoY Growth in Affiliate Marketing

The results are out for two of the largest reports in the performance marketing industry: the AffiliateBenchmarks Report and the AffStat Report. LinkConnector is honored to be recognized as a top 10 network in both reports for another consecutive year. Use the findings from these insightful reports to push the needle forward in 2017 with your affiliate program. Read More...
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Affiliate Marketers for President | Election Day

The earliest polls opened at 6:00 AM EST to kick off Election Day 2016. As you know, Affiliate Marketers for President, parts one and two have presented a thorough analysis of revenue resulting from affiliate marketing promotion by LinkConnector affiliates and merchants in each U.S. state (and D.C.). Leading up to week four of cumulative revenue data, neither the Affiliate party nor the Merchant party had achieved the 270 electoral votes needed to win the Affiliate Marketing Election. LC affiliates, however, have maintained a slight lead over LC merchants throughout the entirety of this race. The affiliates’ consistent campaign promotional efforts over the last four weeks have paid off, and have ultimately earned them bragging rights. Read More...
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Affiliate Marketers for President | Part 2

In the four weeks leading up to the Presidential Election, we are keeping a close eye on revenue resulting from Affiliate Marketing promotion in each state. The affiliate marketing electoral map represents online revenue attributed to LinkConnector merchants and affiliates between 10/10/16 and 10/30/16—a three-week timeframe. Total revenue numbers determine a winner in each state, and the state’s electoral votes are awarded to the appropriate party. Read More...
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The Biggest Mistake Advertisers Make in Q4

What is the quickest path to Q4 failure? We posed this question to several influential industry affiliates to gain perspective from the front lines. Across the board, we heard from our affiliates that advertisers failing to prepare and share their holiday offers in advance is detrimental to affiliate success this time of year. Read More...
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Affiliate Marketers for President

Over the next two weeks, we will be keeping a close eye on the revenue generated by LinkConnector merchants and affiliates, and what may be contributing to various spikes and drop offs in their numbers. Each Tuesday between now and the 8th of November, we will refresh our affiliate marketing electoral map with cumulative revenue data in the four weeks leading up to Election Day. The current map represents online revenue generated by LinkConnector merchants and affiliates between 10/10/16 and 10/23/16. Read More...
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Are You Ready for the Biggest Shopping Day of 2016 – Possibly Ever?

The three largest online shopping days of the year, Black Friday, Thanksgiving and Cyber Monday are consistently demonstrating significant YoY growth. Are you prepared? Read More...