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It’s Time for Coupon Codes to Change

Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism. 

Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100  years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable. Read More

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LinkConnector Turns 15—Reflections from its Co-Founder

As the first quarter draws to a close, LinkConnector has a significant and exciting milestone to commemorate—March 2019 marked LinkConnector’s 15-year anniversary.  In our industry, where change is constant, fifteen years is a very long time. Read More

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Coupon Affiliates Speak Out About Incremental Value

On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts. Read More

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Leveraging Influencers in a Performance Marketing Arena

The Affiliate Summit West conference (#ASW19) wrapped last week where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel for all things #performancemarketing. LinkConnector was honored to once again exhibit and be a part of this must-attend industry conference. Read More

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Why Pay-Per-Click Programs are Making a Comeback

No school like the old school; learn how pay-per-click campaigns are sparking appeal with bloggers and influencer affiliates.

In the world of Affiliate Marketing there are always new strategies merchants will use to make their program attractive to potential affiliates.  These strategies may include bonuses, extended cookie durations and most importantly – commissions paid to the affiliates. There are several methods of rewarding commissions by merchants; pay-per-sale, pay-per-lead, pay-per- call, and pay-per-click as examples. Read More

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Disruption Minimized – ITP 2.0 Compliant

Our industry is two weeks into ITP 2.0 and its potential effects on Affiliate Marketing tracking. Adoption of Safari 12 has been rapid with LinkConnector (LC) observing 25% of Safari users are now on version 12 where ITP 2.0 is in effect. Based on historical adoption rates as reported by StatCounter, version 12 should hit a 50% adoption rate within a couple of weeks and be well over 60% for most of Q4 2018. Read More

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Safari’s ITP 2.0 – Is Your Program Ready?

So, 2018 has been an interesting year for our Technology Team here at LinkConnector (LC).  As we always do, we created a list of initiatives to tackle this year, but it turns out that others had different ideas.  First there was GDPR and its affect on Privacy, now there is the Safari Intelligent Tracking Prevention (ITP) 2.0, and soon we will be implementing a solution to deal with Google’s Parallel Tracking. Read More

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Affiliates – What Powers Their Growth?

Inspiring the excitement, energy and engagement from affiliates is one of the many coveted skill-sets affiliate managers proudly possess. And, it’s one that can be the most challenging.

LinkConnector’s Tara McCommons took the stage at Affiliate Summit in NYC last month to speak about ways affiliate managers can gain attention from affiliates; she also shared difference makers to spark affiliate growth. Read More