Is Your Campaign on Cruise Control?

It’s easy to let happen–you do the initial work of uploading creatives, testing tracking and writing a description–and vavoom, you’re active!  The problem is, though, that very few campaigns (if any) thrive on auto-pilot.  You’ve already done the hard work of establishing your presence in the network.  You might as well reap the rewards of your effort with further investment.  For Self-Managed Accounts, here are a few ways you can give your campaign a quick check-up, and places can you tweak to increase your returns. Read More

Tara McCommons is Promoted to Vice President of Sales and Marketing

Today LinkConnector publicly announced a well-deserved promotion for one of its key team members, Tara McCommons. With over 18 years of relevant sales management experience, Tara sets the stage for LC’s rapid growth. As VP of Sales and Marketing, Tara and her team will play a pivotal role in identifying new merchant and affiliate opportunities to continually expand the LinkConnector Network, while also taking a hands-on approach to optimize existing merchant and affiliate relationships. Read More

Thank You for Your Loyal Support

Thanks to you, LinkConnector is the #6 Network, and climbing!

Thanks to your loyalty and tireless support, LinkConnector has earned a position as the 6th most popular network this year, according to the 2012 AffStat Survey (www.affstat.com). We are not content in the #6 position, and believe that with our dedicated merchants and affiliates behind us, we will continue climbing to the top. We know our customers sing our praises and have helped propel us to where we are today. Thank you for your support and we will continue to work hard to earn your loyalty. Read More

The Power of Your Promotions

Most shoppers are on the hunt for bargains today. Consumers are waiting to use their credit cards until they have a coupon in hand. Our current economic climate has created exceptional opportunities for merchants to run promotions. When you arm your affiliate partners with a coupon code or free shipping offer, they are much better equipped to close the sale and increase revenues. Read More

LC ATID

While this technology is not new, in fact, in place since 2006, it is a powerful resource for LC affiliates.  So, we thought we’d get this information out again.

What is an ATID?

The Affiliate Tracking Identifier, or ATID, is the portion of the LinkConnector (LC) tracking code that belongs to you—the affiliate.  You can use the ATID variable to track anything you wish to track starting with the initial click to LC all the way to the final sale with a merchant.  This optional variable can be used (by you) to track simple things like click source (e.g., homepage, site map, newsletter, Google, etc.) to complex, multi-variable codes that are meaningful only to you and/or your personal optimization efforts (e.g., 0019f3c4tt52la09912).  LinkConnector stores the ATID variable value you pass to us in each click and records this value as part of every transaction related to this click.  Then, through LC reporting, you can filter and sort your promotional results by the full ATID value or by specific segments of the ATID values. Read More