On the opening day of the Affiliate Summit West conference (#ASW19), LinkConnector’s Co-President, Choots Humphries, moderated the panel discussion, Coupon Affiliates Speak Out About Incremental Value. The room was packed with attendees; a testament to the strong interest and chance to learn from three Coupon affiliate experts.
No school like the old school; learn how pay-per-click campaigns are sparking appeal with bloggers and influencer affiliates.
In the world of Affiliate Marketing there are always new strategies merchants will use to make their program attractive to potential affiliates. These strategies may include bonuses, extended cookie durations and most importantly – commissions paid to the affiliates. There are several methods of rewarding commissions by merchants; pay-per-sale, pay-per-lead, pay-per- call, and pay-per-click as examples.
The Affiliate Summit West conference (#ASW18) kicked off Sunday morning where over 6,000 digital marketers from over 70 countries gathered at Paris Las Vegas Hotel to talk #performancemarketing. At 4:00 pm, LinkConnector’s VP of Sales and Marketing, Tara McCommons (@TaraMcCommons), moderated the panel session, Values, Predictions & Strategies from OPM Heavyweights. Four industry-acclaimed OPMs shared the floor: Sarah Bundy of All Inclusive Marketing; Jennifer Ward of ebove & beyond; Mike Nunez of AffiliateManager.com and Jamie Birch of JEBCommerce.
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.
What are the main points of your plan for the next four months?
By how much should your media budget increase? What kind of return should you expect?
LinkConnector’s CTO, Ernie St. Gelais was one of 5 industry executive panelists in an Affiliate Summit East session moderated this week by industry expert Jamie Birch, Founder of JEBCommerce a leading affiliate marketing agency, and titled Technology Will Save Us from All Our Affiliate Ills. In addition to Ernie, the panelists included Scott Chaplin of AvantLink, Todd Crawford of Impact Radius, Michael Jones of Pepperjam and Brian Littleton of ShareASale.
Shopping cart window data from a 2017 LinkConnector study strongly suggests merchants may be over discounting coupon affiliate relationships.
The Affiliate Management Days Keynote panel, the 2017 Affiliate State of the Union, debated a diverse set of issues ranging from attribution and commission splitting to the globalization of the industry. Read More...
Tara McCommons took the stage on day one of Affiliate Management Days, to ignite conversation around key strategies that have fueled affiliate program growth for online retailers of all shapes and sizes. Tara illustrated her five-step approach using key stats and live examples—ultimately guiding her audience of affiliate managers and digital strategists down the path to a better affiliate program. Here’s a quick recap. Read More...
As affiliate marketers, we are hustlers. Pivoting our strategies around industry shifts and wearing multiple hats while keeping our eye on the ball(s) has become common practice, and how we thrive. Just as in baseball, there are players in our industry that outperform others—those that are called up to the major leagues and (sometimes unknowingly) manifest themselves as mentors for others to learn from. Read More...
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss advertiser focal points for 2017, the ShareASale acquisition and ASW17. What should an advertiser using performance marketing be thinking about in 2017? Read More...
Affiliate Summit West 2017 is all said and done, the events of which can be relived through #ASW17. Twitter, Instagram and Facebook all attest to the phenomenal networking, educational sessions, collaborative meetings, industry parties and extravagant exhibit halls that the biggest conference in our industry boasts. With Las Vegas as the backdrop and 6,000+ marketers in attendance at the Paris Hotel, the opportunities presented by this ever-growing trade show are second to none.