Renovate your website to drive greater conversions by focusing on three essential elements: site speed, crisp content, and guided pathways.
LinkConnector Expects to Launch Cross Platform Tracking This Summer
LinkConnector has been beta testing CPT for the last several months and expects to launch this summer. Once launched, affiliates will benefit from the increased conversions due to recognition of users who started a transaction on one platform and finished on another.
Inside IRONMAN: A LinkConnector Exclusive Merchant`
LinkConnector’s Manager of Merchant Operations, David Todd recently conducted an interview with IRONMAN’s Director of eCommerce, Joe Nardolilli to learn more about the IRONMAN brand and to get a sneak peek at what IRONMAN has in-store for the summer season.
What You Need To Know About The VigLink & Bitly Partnership
In February, VigLink and Bitly partnered to test out monetizing free Bitly links through the VigLink platform. During this test, any free Bitly link that points directly to a merchant site affiliated with VigLink is being monetized.
Live from San Francisco: One Size Doesn’t Fit All
Affiliate Management Days (AM Days) kicked off this morning at 7:30 a.m. prompt, welcoming an eager crowd of affiliate marketers to the Golden Gate City. This two-day conference is jam-packed with insightful gems of knowledge for affiliate managers and merchants to use in optimizing their affiliate programs.
Your Chance to Participate in Affiliate Marketing History
Participating in the Affiliate Summit AffStat Report is a simple way to help write the history books of the affiliate marketing industry.
Valentine’s Day 2015: the Love and the Loot
As legend has it, Valentine’s Day originated during the oppressive rule of third-century Roman Emperor, Claudius II. Claudius demanded that all Romans worship twelve gods under the threat of death. When a religious man, Valentinus, was caught ministering to Christians, he was arrested and imprisoned for his refusal to stop worshiping Christ.
What’s Working, What’s Not Working in Affiliate Marketing?
“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.”
– Babe Ruth
Live from Planet Hollywood Vegas: PMA CEO & Founder Event
The PMA CEO & Founder Event is happening right now at the Pampas Brazilian Grille, located in the Planet Hollywood Miracle Mile Shops next door to the Paris Hotel. Most PMA Council Chairs are present, as well as some of the most influential names in our industry.
Opportunities to Advance the Affiliate Marketing Industry
Did you know that the Performance Marketing Association (PMA) has five industry councils that meet monthly? These councils take action to provide best practice guidelines, standardizations, and empowering information for our industry.
New Year’s Resolution: Strengthen Your Marketing Strategy
Want to jump-start Q1 with a highly effective, yet lean marketing plan? Insights critical to accelerating your bottom line are available at your fingertips, and getting started does not require a huge budget.
Five Takeaways from the 2014 AffiliateBenchmarks Report
As you reflect on the successes and shortfalls of the past year and identify key strategies you want to integrate into your marketing plan in the new year, arm yourself with insights found in the 7th annual AffiliateBenchmarks Report. These recently released results are broken into four versions—Merchant (U.S.), Merchant (Global), Affiliate (U.S.), and Affiliate (Global).