Two Days, Two Amazing Performance Marketing Events

April 4, 2022 by linkconnector Posted in Conference Tagged lc news Leave a comment

LinkConnector Is Heading Back to the Big Apple

This month, the LinkConnector team returns to New York City for a fantastic pair of events hosted by our friends at PerformanceIN.

Since 2019, LinkConnector has thoroughly enjoyed our experiences attending PerformanceIN’s flagship performance marketing conferences in London. So, you can imagine our delight when PerformanceIN announced a set of events here on our side of the pond, at the New World Stages performing arts complex in the heart of New York City’s Theatre District. Read More

Shoptalk 2022 – Will You Be There?

March 8, 2022 by linkconnector Posted in Conference Tagged lc news Leave a comment

Let’s Connect at Shoptalk 2022

The countdown is on for LinkConnector to mingle with thousands of changemakers in the retail industry at Shoptalk 2022. Over 10,000 attendees and a lineup of 250+ industry leaders sharing inspiring innovation and insights make this a must-attend event! Read More

AffiliateINSIDER Summit – Session Takeaways

January 31, 2022 by linkconnector Posted in Conference Tagged lc news, merchant strategy, thought leadership Leave a comment

How are loyalty and cashback affiliates delivering value in 2022? This and other industry insights.

This month, LinkConnector Co-Founder Choots Humphries participated in a panel discussion, alongside other industry experts, in the 2022 AffiliateINSIDER Summit – a much anticipated virtual conference hosted by AffiliateINSIDER Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely affiliate marketing topics. Read More

Over a Decade of Continuous Recognition

January 20, 2022 by linkconnector Posted in Performance Marketing News Tagged lc news, survey results Leave a comment

Over a Decade of Continuous Recognition

The wait is over. mThink has released the results of their 2022 Global 20 Best Cost-Per-Sale Affiliate Network survey and LinkConnector is excited to announce that we have once again been named a Top 10 Network. In fact, 2022 marks over 10 years of continuous recognition for LinkConnector on this esteemed list. Read More

Removing Barriers for Influencers and Content Creators

December 14, 2021 by linkconnector Posted in Technology Tagged affiliate strategy Leave a comment

This post from LinkConnector was originally published on mThink.com.

Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost all merchants. Stats shared by Shopify this year underscore the value of influencers for eCommerce brands — 61% of consumers trust recommendations from influencers more than the 38% that trust branded social media content. Read More

The Affiliate Marketing Podcast: Listen and Learn

December 6, 2021 by linkconnector Posted in Performance Marketing News Tagged thought leadership Leave a comment

The Affiliate Marketing Podcast: Listen and Learn

Attention affiliate marketing managers, if you’re on the hunt for insights from professionals in the know, grab your headphones and step right this way. The Affiliate Marketing Podcast, presented by AffiliateINSIDER founder Lee-Ann Johnstone has hosted a vast array of industry insiders from every corner of the affiliate marketing universe and has been informing listeners on timely, cutting-edge topics and the latest affiliate marketing trends for the past 5 seasons. If you’re new to this podcast, then it’s time to start digging through the archives. Read More

Rethinking Attribution at Affiliate Summit West

November 10, 2021 by linkconnector Posted in Conference Tagged merchant strategy Leave a comment

Rethinking Attribution at Affiliate Summit West

The LinkConnector (LC) Team was on hand in Las Vegas last week for Affiliate Summit West (ASW) – the premier U.S. affiliate and partnership marketing event of the year. LinkConnector’s own Choots Humphries took the stage to give a presentation on one of performance marketing’s most important and timely topics: attribution. Read More

LinkConnector is Heading Back to Affiliate Summit West

October 22, 2021 by linkconnector Posted in Conference Tagged thought leadership Leave a comment

Next Stop, Las Vegas

LinkConnector is gearing up for our final conference stop of the year and it’s sure to be an amazing experience. From November 2-4, our team will be on hand at Caesars Palace in Las Vegas for Affiliate Summit West to celebrate all things performance marketing. Read More

PI Live Here We Come | LinkConnector is London Bound

October 4, 2021 by linkconnector Posted in Conference Tagged lc news Leave a comment

Meet LinkConnector at Stand 22

This month, LinkConnector (LC) will be taking our 2021 conference tour overseas, with a stop in London for the 2021 PI Live Conference, happening October 19-20. This marks our first trip back to the UK since 2019; we can’t wait to meet and mingle in-person with current and new partners from around the globe. Read More

The Most Crucial Time of the Year: Are You Prepared for Q4?

October 1, 2021 by linkconnector Posted in Performance Marketing News Tagged merchant strategy Leave a comment

The Most Crucial Time of the Year: Are You Prepared for Q4?

With its plethora of holidays and consumer spending events, the 4^th quarter is a make-or-break season and the most crucial time of the year for eCommerce merchants in a wide variety of verticals.

In contrast to 2020, when the locked down COVID-19 environment led to unprecedented digital acceleration and unpredictable spending behavior, more consumers have now adapted to the climate, becoming much more trusting and savvier in their online discovery and buying of products in 2021. This makes performance marketing relationships more important than ever to help merchants and retailers of all sizes stand out to consumers. Read More

LinkConnector Needs Your Vote!

September 20, 2021 by linkconnector Posted in Performance Marketing News Tagged lc news, thought leadership Leave a comment

Vote LinkConnector Your Top CPS/Affiliate Network for 2022

Each year, mThink honors the Top 20 Cost-Per-Sale (CPS)/Affiliate Networks, as chosen through a combination of weighted data, input from affiliate marketing experts, and an industry-wide Blue Book Survey featuring feedback from you, our affiliate, merchant, and agency partners. Read More

LinkConnector & Publisher Discovery Named IPMA Finalists

September 16, 2021 by linkconnector Posted in Performance Marketing News Tagged thought leadership Leave a comment

Best Partnership Award Finalists

Exciting news from the UK today. PerformanceIN has released this year’s list of International Performance Marketing Award (IPMA) finalists, and LinkConnector is overjoyed to announce that we have been added to the shortlist for the Best Partnership Award, with our technology partner Publisher Discovery (PD). Read More