LinkConnector’s Publisher Discovery powered integration transforms the essential recruiting process by connecting merchants with the most relevant affiliate matches.
Profitable Performance Marketing: Insights from Our Industry’s Leaders
If you’re a performance marketing professional or enthusiast in search of your next podcast fix, look no further than the Profitable Performance Marketing podcast presented by JEBCommerce CEO Jamie Birch—a treasure trove of inside information and regular discussions with some of the top minds in our industry.
Vote LinkConnector Your Top CPS/Affiliate Network
Your Vote Matters
For the past nine years straight, our valued merchant, affiliate, and agency partners have recognized LinkConnector as one of the best affiliate marketing networks worldwide in mThink’s Blue Book Top 20 Affiliate Network survey. With so many notable networks from which to pick, our customers have consistently chosen us, and this is an honor that we do not take lightly.
Can’t-Miss October Events
The countdown is on for LinkConnector to mingle virtually with thousands of changemakers at two upcoming digital events: Shoptalk Meetup & PI LIVE Global. Will you, or anyone from your team be attending? If so, let’s meet!
Catching Up With RevLifter
RevLifter makes 1:1 personalization possible; their award-winning, AI-powered approach translates into revenue for merchants. We are excited to be hosting a webinar with RevLifter, one of our technology affiliate partners, for LinkConnector merchants. Here’s a sneak peek into their capabilities.
Spotlight on Newchic: 2020 Summer Sale
We recently caught up with Newchic’s affiliate marketing team to find out what’s been working for their affiliate program during these challenging times and to learn more about their upcoming summer sale, which launches on July 1st.
Adapting to COVID-19 and Growing Together with Affiliate Marketing
As COVID-19 has upended our worlds and forced us into a new normal, we unquestionably recognize the importance of human connections and adaptability in these unprecedented times—two defining features of affiliate marketing.
This state of crisis that has become our reality has redefined ecosystems, shifted consumer shopping behavior and altered stages of growth—quickly beckoning the need for eCommerce retailers to adjust their online advertising spend and strategies.
As digital marketing initiatives are being constrained or paused due to budget cuts, online retailers are leveraging the cost-effective value of affiliate marketing ever more so to help reach today’s consumer and fuel online revenue growth.
Here are some examples demonstrating how affiliate programs are empowering growth for online retailers amidst the coronavirus pandemic:
Employing Customer Ambassadors: Underscoring the human connection factor, retailers are emphasizing the opportunity for their customers to earn money by referring their community of friends and peers to purchase from the retailer’s online store. A retailer’s customers are effectively becoming a 100% commission-based online salesforce for retailers.
Matching Talent to the Environment: Just as sports coaches adjust game time strategies to external factors like weather, injuries and opponents, affiliates are essential players in these changing times—a powerful combination of entrepreneurship and innovation that helps drive growth for retailers in ways now deemed necessary. Retailers that previously eschewed Coupon affiliates are now placing them in the starting lineup; recognizing the importance of giving consumers a cost-savings in these tough economic times. Search Engine Marketing affiliates are given priority for their peripheral vision expertise in helping retailers become discoverable for search results potential customers are now seeking.
Communicating Value Add: The affiliate marketing industry is a guiding beacon for the importance of communicating and sharing ideas and strategies to help our ecosystem respond to, and rebound from, setbacks. Affiliate managers are utilizing LinkConnector resources to communicate top-selling products, inventory availability, promotional offers and shipping times to their affiliates, who then communicate (within their promotional context) these important details to consumers. Similarly, affiliates are making their resiliency known by highlighting innovative ways which they can quickly pivot to give merchants exposure to relevant customer demographics in need.
Driving Orders in Surging Categories:
AM Days Workshops Are a Hit at Affiliate Summit West
Wade Tonkin of Fanatics leads a LinkConnector sponsored AM Days workshop.
Affiliate Summit West 2020 (#ASW20) just wrapped in Las Vegas, with over 6,000 affiliate marketers in attendance. One of the outstanding additions to this year’s conference was a series of AM Days (@AMDays) workshops which proved to be an exceptionally valuable experience for everyone involved. On day one, LinkConnector sponsored the session Identifying and Recruiting Targeted Content Partners – a hands-on, interactive session targeted toward affiliate managers, brands, and advertisers.
Wade Tonkin, Senior Affiliate Manager at Fanatics, led the training, sharing tools and tips to help advertisers identify the right partners for their brand. He also covered effective outreach strategies to engage and recruit content partners who can drive significant incremental sales. Attendees left the session ready to map out successful recruiting campaigns that will have an immediate impact on ROI.
AM Days events never disappoint. Founded by acclaimed marketing guru Geno Prussakov, these workshops and conferences consistently feature the most knowledgeable experts in our industry. The events provide invaluable networking opportunities and take the audience, step-by-step, through useful tools, tips, and techniques that they can readily bring home and put into action. The AM Days events attract big brands like Zappos and Shutterfly, providing affiliate marketers with unique access to high potential partners.
LinkConnector is proud to be a longstanding AM Days supporter. After this amazing series of workshops at #ASW20, we can’t wait to see what Geno has up his sleeve next.
“LinkConnector has been heralding AM Days as a ‘must-attend’ conference to our merchants since its inception 10+ years ago. Geno’s workshops deliver education and training for affiliate marketing managers to grow and sharpen skillsets needed to launch or advance their company’s affiliate program. This hands-on education plus the in-person networking with peers and industry trailblazers continue to make AM Days a conference we are proud to support and sponsor!”
LinkConnector is Las Vegas Bound!
LinkConnector will be heading to the Paris Las Vegas Hotel on January 27-29 for Affiliate Summit West, the leading performance marketing event in the world. Are you planning to attend? Let's meet!
We Can’t Do It Without YOU
In this season of gratitude, LinkConnector gives thanks to our amazing network of collaborators and supporters.
Vote LinkConnector Your #1 CPS/Affiliate Network
“Don’t worry when you are not recognized, but strive to be worthy of recognition.“
-Abraham Lincoln
LinkConnector is incredibly proud and honored to be recognized amongst the best of the best affiliate marketing networks worldwide on mThink’s BLUE BOOK Top 20 Affiliate Network rankings for the past eight years in a row.
This recognition is a testament to the trust of our merchant and affiliate customers, agency partners, and industry peers in our commitment to make a positive difference in their affiliate marketing goals and relationships.
The definition of trust is “assured reliance on the character, ability, strength, or truth of someone or something and one in which confidence is placed.” Trust is the bedrock of relationships; building and reinforcing trust is at the heart of everything LinkConnector does.
If you are an affiliate, merchant or affiliate marketing agency, now is your chance to vote for your favorite affiliate network(s) by completing mThink’s 2020 Top 20 CPS/Affiliate Network Rankings survey. The questionnaire takes only a few minutes to fill out, and we hope you’ll include LinkConnetor in your answer to the 2nd and 4th questions.
Three pillars of LinkConnector that demonstrate our worthiness of a Top Network spot and make the most difference in setting us apart from other brilliant networks on the Top 20 list are as follows:
We solve problems
Innovation is a hallmark of LinkConnector and an expected deliverable from our customers. Affiliates and merchants count on us to help them creatively overcome challenges – from tracking issues (such as Safair’s ITP and Google’s Parallel Tracking) to creating simple solutions bridging the monetization opportunity between influencers and brands – LinkConnector listens to our customers’ needs and purposefully develops innovative solutions to encourage their growth.
5 Benefits and 5 Techniques that Add Value to Affiliate Networks
On the closing day of Affiliate Summit East (#ASE19) in New York City, LinkConnector’s Co-Founder and Co-President, Choots Humphries, presented on the topic of 5 Benefits and 5 Techniques that Add Value to Affiliate Networks. We are excited to recap actionable takeaways from this presentation.
Choots opened by making the point that all Affiliate Networks are not created equally and there are many types of networks. There are affiliate networks, like LinkConnector, offering a full range of technology and tracking solutions along with management services and program optimization. There are Ad Networks (or CPA Networks) which generally act without transparency to promote an advertiser’s offer based usually on an insertion order. And, there are networks which would be better classified as a pure tracking solution which offer advertisers tracking solutions for all forms of online advertising and aren’t exclusively geared towards an affiliate program. Choots further elaborated that the contents of this presentation were going to be focused around traditional affiliate networks.
Choots kicked off the presentation by listing five benefits of Affiliate Networks and announced he would be offering five techniques or considerations for each to extract value from network relationships. Here are the five benefits…
Proper Tracking and Crediting
Proper tracking and crediting for merchant and affiliate customers is one of the most critical functions of a network. Here are five consideration points shared to demonstrate such:
ITP 2.2 Compliant and Supports Parallel Tracking
Make sure your network is ITP 2.2 compliant, if not Apple’s changes to Safari’s privacy policy will increasingly erode at your ability to track sales or receive credit from Apple devices. Also, if you are a Search affiliate or work with search affiliates, ensure your network supports Google’s new requirement for Parallel Tracking.