"The bottom line is that if your network doesn't accommodate Parallel Tracking you are losing money - period."
Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism.
Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100 years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable.
The affiliate marketing industry is adapting to another notable tracking technology change. First, there was GDPR, then came Safari ITP 2.0, and now we are dealing with Google’s Parallel Tracking (PT). Needless to say, that has kept our IT Department busy!
mThink Blue Ribbon Panel Member, Jackie Bates, recently sat down with Revenue to discuss current trends in performance marketing. Here, we shine a light on Q4 strategy for merchants and two other trending topics.
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.
What are the main points of your plan for the next four months?
By how much should your media budget increase? What kind of return should you expect?
Are you a blogger or an influencer looking for more ways to monetize your content? You may be overlooking a crucial tool: your affiliate network!
Often, influencers and bloggers don’t realize how important their partnership is to a merchant’s online marketing goals, or that their affiliate network can be their advocate and catalyst to relevant merchants. If you haven’t talked to your affiliate rep in a while, it might be a good time to reach out and ask for suggestions or discuss technologies you might not be familiar with.
Shopping cart window data from a 2017 LinkConnector study strongly suggests merchants may be over discounting coupon affiliate relationships.
Mother’s Day offers one of the largest holiday shopping opportunities of the year—and this year is positioned to break records. Read More...
The number of merchants benefitting from LinkConnector’s Naked Coupon technology continues to climb in 2017. Why? There is a constant demand for retailers to support the needs of an increasingly innovative affiliate population with the ability to transparently propel merchant brands into multiple channels (including offline). By implementing Naked Coupon capabilities, merchants open the door to a much broader range of promotional methods. Read More...
Now is the time to promote tax merchants—in fact, 50% of tax returns are completed by mid-February. E-file.com, an established LC merchant of four years, is in its peak season now. Given that 91% of tax returns were e-filed in 2016, the earning opportunity is significant.
E-file.com offers one of the most aggressive payouts and highest converting products in the tax filing space. Unique to the E-file.com program, affiliates earn commission on both purchases and free fillings. Read More...
On day two of Affiliate Summit West 2017, two industry veterans shared their expertise in the navigating the widening world of viral and social marketing. LinkConnector’s VP of Sales and Marketing, Tara McCommons, and Nick Andrews, CEO and Founder of Revitrage led ASW17 Session 12D, Viral & Social Marketing, where they took an in-depth look at this topic.
An overlooked online shopping day in the U.S. is on the rise, raking in a record $14.3 billion in a single day last year alone for the Chinese merchant, Alibaba. Black Friday? Cyber Monday? Nope—it’s Singles’ Day. Read More...
mThink Blue Ribbon Panel Member, Jackie Bates, along with LC's Directors of Merchant and Affiliate Relations, talk with mThink on the process from launch to optimization of performance marketing campaigns. What are some keys to success? Read More...