post

The New Rules Of Engagement

by Posted in Conference Tagged , Leave a comment

LinkConnector’s Director of Marketing, Jackie Lane Bates, spoke at the Performance Marketing Summit (#PMS15) in San Francisco today on driving brand and SEO in today’s interconnected world. Her presentation was titled, The New Rules of Engagement—read on to learn more about how businesses must humanize their brand today is stand out and succeed.

In 2015, we are connected more than ever before. Facebook has roughly 1.5 billion monthly active users (MAUs), 1.3 billion mobile MAUs and is valued at $248 billion. In 2015, Facebook has grown to be more populous than China! LinkedIn has 347 MAUs and is valued at $23 billion. Twitter closely follows with 284 million MAUs and a valuation of $19 billion. Connections are everything.

Upcoming Holiday Online Sales Trends

by Posted in Holiday Tagged , , Leave a comment

Upcoming Holiday Online Sales Trends

Thanksgiving Day, Black Friday and Cyber Monday are three of the largest online shopping days of the year. What does this mean for affiliate marketers? Your site should be prepared for the rapidly approaching holiday traffic. The 2013 IBM Digital Analytics Benchmarks is a great source for researching the most recent online revenue spikes and traffic-driving trends from the 2013 holiday season. This report, along with new projections for the upcoming holiday season, should help you make informed decisions on how to maximize your revenue over these next few high-traffic days. Following are some valuable highlights from this report. Read More

Is Performance Marketing For Everyone?

by Posted in Performance Marketing News Tagged , Leave a comment
FeedFront - Issue 28

Some online merchants consider Performance Marketing their only strategy, while others don’t consider it at all, begging the question: Is Performance Marketing for everyone? 

Well, the short answer is, of course, Yes. The longer answer, however, isn’t quite so simple. Many new merchants tend to think performance marketing is the only marketing they need, while established merchants think of it as a red-headed stepchild (my apologies to red-headed stepchildren). Read More

Oakstone Publishing, LLC Demonstrates Exemplary Performance

by Posted in Partner Spotlight Tagged , Leave a comment
Oakstone Publishing, LLC

Oakstone Publishing, LLC, a well-established online retailer in the medical and dental industries, has steadily improved its performance within the LinkConnector Network (LC) over the last year. What’s the secret behind Oakstone’s thriving affiliate program? We’re convinced it is a direct reflection of the constant efforts put forth by its Outsourced Program Manager (OPM) MGECOM. The loyal relationship between the two organizations is admirable, to say the least, and has not gone unnoticed by the LC staff. Merchant Representative, Aaron St. Gelais, recently sat down with MGECOM’s Lara Holloway, for a few fun facts about the successful merchant-OPM pair. Read More

Is Your Campaign on Cruise Control?

by Posted in Performance Marketing News Tagged , Leave a comment

It’s easy to let happen–you do the initial work of uploading creatives, testing tracking and writing a description–and vavoom, you’re active!  The problem is, though, that very few campaigns (if any) thrive on auto-pilot.  You’ve already done the hard work of establishing your presence in the network.  You might as well reap the rewards of your effort with further investment.  For Self-Managed Accounts, here are a few ways you can give your campaign a quick check-up, and places can you tweak to increase your returns. Read More