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It’s Time for Coupon Codes to Change

Coupon codes have evolved slowly in the Affiliate Marketing industry, but now represent a new realm of opportunity and optimism. 

Consumers have used coupons for online shopping discounts for over 20 years. As consumer demand for online coupons rose, affiliate websites like RetailMeNot.com, Savings.com, and Coupons.com were created to meet and monetize this demand. And, over time, coupon codes provided by affiliates evolved slightly to increase conversion and value to the Affiliate Marketing relationship. For example, a specific vanity code branded to an affiliate site or a code more easily remembered (e.g., Save10) tends to be more effective than a random code. Coupons specifically designed to increase shopping cart value (e.g., 10% off a purchase of $100 or more) are also used to increase the value of an online transaction for affiliate and merchant partners. These optimization techniques have one thing in common—they represent only minor evolutionary progress when compared to traditional coupons consumers have used for over 100  years. With the plethora of member data available to affiliates today, so much more is possible and significant evolution is inevitable. Read More

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Disruption Minimized – ITP 2.0 Compliant

Our industry is two weeks into ITP 2.0 and its potential effects on Affiliate Marketing tracking. Adoption of Safari 12 has been rapid with LinkConnector (LC) observing 25% of Safari users are now on version 12 where ITP 2.0 is in effect. Based on historical adoption rates as reported by StatCounter, version 12 should hit a 50% adoption rate within a couple of weeks and be well over 60% for most of Q4 2018. Read More

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Safari’s ITP 2.0 – Is Your Program Ready?

So, 2018 has been an interesting year for our Technology Team here at LinkConnector (LC).  As we always do, we created a list of initiatives to tackle this year, but it turns out that others had different ideas.  First there was GDPR and its affect on Privacy, now there is the Safari Intelligent Tracking Prevention (ITP) 2.0, and soon we will be implementing a solution to deal with Google’s Parallel Tracking. Read More

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Empower Your Affiliate Influencers

Eighty-one percent of U.S. merchants surveyed in a 2016 Forrester report have turned to affiliate marketing in search of differentiated marketing content or new opportunities for driving ad revenue to their sites. Couple this with nearly half of marketers in the U.S. that plan to ramp up budget for influencer-focused campaigns in 2017 (eMarketer) and you will see a key commonality between two seemingly unrelated statistics: a strong need for brands to break through digital marketing barriers, such as channel saturation and device overload, to effectively reach their target audience. Read More...

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2017 Challenges in Technology

It is the end of 2016 which was a good year for LinkConnector and our technology. So, it is time to look forward to 2017 and the technology challenges and opportunities it will present. Instead of simply taking a parochial view of LinkConnector’s technology, let's look at the technology challenges facing the performance marketing industry in the next year. Read More...

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Your Guide to API Integration

The LinkConnector API gives affiliates the ability to pull reporting, campaign, promotion, link and feed data related to their account. It can return data in CSV, JSON and XML formats, and supports many input parameters, which allow affiliates to filter the results based on only the data they desire. Integration with the LinkConnector API allows you to pull data into your platform to automate previously manual data aggregation tasks, track commissionable events and gain instant feedback on A/B testing, post new promotions as soon as they are available, and many other useful applications which can help to increase your commissions. Read More...